Privacy, Openness, Online Advertising and Online Behavioral Targeting Advertising

This paper was presented at the "Privacy Protection, Openness and Online Behavioral Targeting Advertising"workshop, at the 2009 Internet Governance Forum in Sharm El-Sheikh. Graciela Selaiman interrogates the impact of current practices in data retention, tracking, aggregation and sharing for advertising, on the commodification of the subject. And in turn, how this pervasive and intrusive surveillance carries within it the risk of commodifying the right to privacy, where only those with access to power and privilege are able to afford protection.